Side Hustle: Become an Amazon Influencer

Last Updated on November 28, 2024 by Nell Marie

An Amazon influencer who makes videos and uploads them to Amazon listings is part of Amazon’s Influencer Program.

These influencers create product-related videos, such as reviews, tutorials, or demonstrations, and then upload them directly to the product pages on Amazon.

When shoppers watch these videos and make a purchase afterward, the influencer earns a commission on the sale.

This program allows influencers to leverage their following and expertise to drive purchases while benefiting from Amazon’s massive audience.

It’s a way for content creators to monetize their recommendations through affiliate marketing.

How to get approved for the Amazon influencer program?

To be approved for the Amazon Influencer Program, you need to meet specific criteria, including:

Social Media Presence

You must have a substantial and engaged following on one or more of the supported social media platforms, which currently include YouTube, Instagram, Facebook, and TikTok. Amazon looks at factors such as follower count, engagement, and content quality.

Content Quality

The type of content you produce is important. Amazon typically looks for influencers who consistently create high-quality, relevant content that can drive purchases. This can include product reviews, tutorials, lifestyle content, or niche-focused posts.

Engagement

Having a large number of followers is important, but engagement (likes, comments, shares) plays a significant role. Platforms where followers actively interact with your content tend to carry more weight.

Amazon Account

You must have an existing Amazon account to apply.

Once accepted, you’ll be able to create a custom storefront and upload product review videos, allowing you to earn commissions through your Amazon Influencer Storefront and videos on listings.

How much do you make?

The commission rates for the Amazon Influencer Program vary depending on the product category.

Influencers earn a percentage of the sale when someone makes a purchase through their recommendations or after watching their video on a product listing.

Video Tips for Amazon Influencers

Here are a few tips for making the best videos for the Amazon Influencer Program:

Keep it Clear and Focused

Make sure your video clearly explains the product’s key features, benefits, and how it works. Keep the focus on what potential buyers care about, like functionality, ease of use, and value for money.

Use High-Quality Video and Sound

Use good lighting, clear visuals, and high-quality audio. Shoppers need to see and hear the details of the product, so filming in a well-lit, quiet space is essential.

Be Authentic and Honest

Build trust by providing honest feedback about the product, including any pros and cons. Consumers appreciate authenticity, and it makes your content more relatable and trustworthy.

Keep it Short and Engaging

Aim for a video that’s long enough to provide valuable insights but not too long that it loses the viewer’s attention. Around 1-2 minutes is ideal, focusing on the most important aspects.

Show the Product in Action

Demonstrate how the product is used in real life. Whether it’s assembling, using, or testing it, viewers want to see the product in action to help them make a purchasing decision.

Learn more with the Amazon Influencer Mastery Course

Final Tips

In the end, becoming an Amazon Influencer can be an exciting way to share your favorite products, build a personal brand, and earn some extra cash—all by talking about items you love.

It’s a flexible side hustle where you can get creative with product reviews, engaging videos, and curated lists for your audience.

It’s a program that grows with you: the more you engage with your followers and learn about what they like, the better your recommendations and sales will be.

Just remember that success might take time, so keep at it, experiment with content, and have fun connecting with others over shared interests!